Coupons miami herald

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A handful of coupons stuffed into a purse or folder that you forget is useless. You can see every coupon. She is never without it, and rarely buys anything without a coupon. That's where you lose money,'' she said. Her goal is to save at least the amount she spends. It doesn't happen that often, but it's great when it does.

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The battle against the sale of stolen coupon inserts is being spearheaded by the largest publisher of coupon inserts in the country — and Tampa was just the opening shot. It was News America, the publisher of the SmartSource coupon inserts, that first approached the Tribune about teaming up to get to the bottom of the problem in the Tampa area.

As the Tribune explained, so many coupons have flooded the market in Tampa, that shoppers there have been redeeming coupons at three times the national rate. News America suspected something else was going on — that inserts were being obtained, and distributed, illegally. That success has led News America to expand its efforts. Both the Miami Herald and its Spanish-language counterpart, El Nuevo Herald, have begun running their own appeals for information.

But the biggest reward, News America says, could be preserving insert coupons for everyone.

03/04/12 Sunday Coupon Preview: WTF Miami Herald?!?

As a result, they may be less inclined to run coupons in the future, or they may offer coupons with lower values. If a newspaper does not follow these procedures or fails to respond to security issues in their market, SmartSource will no longer be able to distribute our coupons with them.

If SmartSource pulls out too, that would leave nothing for local insert sellers to sell. But it would increase the likelihood that determined couponers will turn to insert sellers operating elsewhere in the country.

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Hence the nationwide effort to stem the trade in stolen inserts altogether. Of course, some coupon resellers still do it the old fashioned way — by actually buying multiple copies of the local newspaper in order to get their hands on multiple copies of the Sunday coupon inserts. The industry frowns upon any form of coupon reselling, though at least doing it that way, on a smaller scale, does not involve trafficking in stolen goods.

Some online sellers have been known to display photos of their stacks and stacks of hundreds, or even thousands, of coupon inserts — ready to sell, long before the Sunday paper even comes out. That might mean fewer coupons for you in the short term — but in the long term, the industry hopes, more and better coupons for us all.

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